Save yourself from Sun-stroke!

Posted on March 24, 2008

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By Helen Ang

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Today March 24 marks the start of our dedicated Boycott Week; so this one is for theSun 

On March 7, the eve of polling day, theSun carried political ads from cover to cover, prompting a Media Monitor to ask if it were a newspaper or BN pamphlet.  

We’ve seen how it sells its front page to wraparound ads, and how their pages are replete with PR-ish advertorials reading like products and services brochures. But the voice of the paper is just as grubby.  

Take this editorial on March 4 headlined “Voting for fair media play”. theSun says: “In this election round, the Malaysian Media Monitors Diary … has found that opposition parties received between 30 and 50% coverage in the week leading to nomination day on Feb 24.” http://www.sun2surf.com/article.cfm?id=20946 

What I read in Diary was this: “On average, the six newspapers for which data have been collated had between 50 and 70 per cent stories that portrayed BN in a positive light.”  

Diary’s BN 50/70 ratio data was interpreted by theSun as a flipped-over BR 30/50 – theSun’s deliberate and faulty syllogism is tantamount to cheating! especially when the paper pointedly refrained from conceding that the exposure given Opposition was overwhelmingly negative. 

In the same editorial, theSun insisted it is any newspaper’s “unquestionable right to endorse one party, ideology or political alliance over another”. This paper, however, exercises its endorsements most disingenuously and not to mention, without any élan. Its writing is like muzak, or banal elevator music.  

Fine, if theSun wishes to regard BN as “an eminently successful experiment that made our new nation a model of inter-racial cooperation that drew praise from far and wide.” (March 18, http://www.sun2surf.com/article.cfm?id=21101) 

The same editorial proceeds to say: “Furthermore, the scale of human development that the BN had brought to the people in the past half-century puts us in fine standing among post-colonial countries, many of which have skidded down the development ladder rapidly …”  

Urm, according to a recently dislodged MCA Deputy Minister, Malaysia’s fine standing was a little better than Myanmar, no?  

To cap its traditional and blasé BN blather, theSun says post-election: “So, it’s only to be expected that party leaders are scrambling to pick up the pieces of the edifice that symbolised harmony, cooperation and understanding for so long.”  

Malaysians who support our Boycott can rest easy in conscience. If theSun ever downscales, its journos can apply for a job in any greeting card company that would find use for their talent in crowd-pleasing [I hear sunny jingles to the tune of “ebony, ivory, living together in perfect harmony” but I’ve always failed to see substance in its social commentary columns].  

Klang Valley-centric Sun has been claiming that these columns, be they in-house or guest, are its unique selling proposition. theSun’s marketing strategy has been to hard-sell its opinion writing, the reason being that the free paper cannot match its priced rivals in terms of staffing, especially in the bureaus to do on-the-ground reporting.  

If the paper’s editorials – theSun says – represent the organisation’s highest quality expression and thought, then I’m quite immune to getting a touch of the sun. Nonetheless for those shorter on melanin, please think about slathering sun-protection from inanities like the following:  “Where the ranks of the previous BN government were bloated with 41 deputy ministers … there are now ONLY [emphasis mine] 36 deputy ministers.” http://www.sun2surf.com/article.cfm?id=21109 

Aiyah, fortunately I can only count up to 20, that is, the number of my fingers and toes.  

However theSun will persuade you that the Cabinet which the PM “can truly call his own with most of the ministers being new faces” is a “fighting trim” outfit. Beauty (like BN’s obesity) is a state of mind but I think you will see better staying out of the sun’s glare.