Many of you have written in to say that if MSM is to take our boycott seriously, we have to outreach to the advertisers.
Well, the Hartal MSM committee has worked on this since late last year.
We tracked the main advertisers in the print media from 1st January until 7th January this year.
The summary - final-list-of-ads-from-1st-to-7th-jan-2008.pdf
We randomly selected 3 big advertisers for our inaugural letter to the advertisers.
Nestle, Giant Hypermarket and Guardian.
It turns out that both Giant and Guardian come under one corporate roof.
Here is an excerpt from our very first ‘Dear Advertiser’ letter.
…By advertising your products and/or services in the MSM (newspapers, TV & radio), your company is directly supporting and sustaining the propagation of lies and half-truths, the censorship of information and the suppression of alternative viewpoints. Surely this is against the aim of any company that seeks to be a responsible corporate citizen! …We trust that you, too, will recognize the value and the virtue of a free and fair press and hope that your company can stand on our side. Therefore, we respectfully ask that your company stops contributing to the revenue of the MSM by ending your advertisements or, at the very least, significantly reduce your advertising expenditures immediately.
The letter in full – letter-to-nestle-ghc.pdf
This initiative would be ineffective without your participation.
Unless sufficient numbers of consumers write in to advertisers, this initiative will not be taken seriously.
The committee has prepared a template for you to use to write to the advertisers.
The template – template-for-readers-use.pdf
Or you could draft your own letter to the advertisers.
In either case, send a copy to email@example.com so that a copy can be posted up here.
On 8th March, we began the process of cleaning up governance in our country.
Now let’s clean up of the media.